Every Hop

Animated explainers · one tap at a time

What really happens when you tap.

You tap send. Half a second later, your voice note plays in London. Every Hop follows one everyday tap through the hidden machines that move it, one hop at a time: the Wi-Fi in your wall, the fibre under the street, the cable on the sea floor.

Watch on YouTube
A signal hops from a phone to Wi-Fi, through fibre under the street, and out along a cable on the sea floor. PHONE WI-FI FIBRE SEABED CABLE

First film

One voice note, New York to London

A voice note leaves a phone in New York, turns into light in glass, and crosses 6,250 km of sea floor to Cornwall in about 0.03 seconds. Then it still has to reach London.

Still from the film: a globe with the cable route from New York to Cornwall drawn in orange, and the line In about 0.03 seconds.
Coming soon

Contact

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